My teenagers sports cost money: Archery, Tae Kwon Do, karting, and Pro Spec Miata racing.
For over a decade I have been operating my children’s sports as businesses allowing me to take advantage of LLC tax deductions ($15,000 per child in 2025), and also paying my children a reasonable wage as part of the business. I have also coached other parents on these simple tricks for their student-athletes as well, especially at the race track where everything is cost.
MY DISCERNMENT REWARDED
On July 10, 2025 the SCORE ACT (H.R. 4312, “Student Compensation and Opportunity through Rights and Endorsements Act”) was introduced into congress to create a national framework for NAME IMAGE LIKENESS rights to reduce the patchwork of state laws, increase transparency, and set guardrails for how student-athletes, universities, and the NCAA/conferences interact. What does this mean?
My two teenager student-athletes can now get paid to play their sport at eligible universities… to the tune of $20.5M/year per school!
What Does NIL Rules Mean for Parents of Student Athletes?
Creates a unified, federal NIL framework — $20.5M up for grabs. Let’s get paid to play sports finally!
Provides protections & support for athletes — Guarantees things like medical coverage (even years after school), academic/career support, and renewal protections for scholarships. Get hurt? Get covered. Love it.
Limits how schools can fund athletics — Schools with very high media-rights revenue would be barred from using student fees to support their sports programs. More money to student athletes. Win!
Gives antitrust protections to the NCAA/conferences — Compliance with the law is treated as lawful under antitrust statutes. Fairness across the board!
Clarifies athlete-status — The bill explicitly states that athletes aren’t employees, which has big implications for compensation and labor law, but ALSO gives flexibility in NIL revenue-share deals vs sponsorships vs brand partnerships! - Play the game for the love, get paid to shill products too? Why not!
Why Does Peter the Parent Care?
NIL is now a real financial pathway - The new framework protects eligibility while allowing legitimate income, meaning, all of my prep work puts me in the front of the line! If you’re a parent of a student athlete, you need to reduce your costs and get access to school money, now.
Schools must now offer real support services – Academic, medical, legal, and tax assistance reduce risk and protect the athlete. I’m now enabled to get this money for my student athletes. I’m going to get it.
The recruiting landscape is about to shift dramatically – “Package deals” and structured NIL opportunities will become normal; parents who are educated can spot real opportunities versus empty promises and know the difference between and NIL deal, sponsorship, or rev share. It matters for taxes AND size of checks!
Why Does Peter the Investor Care?
A unified national NIL framework unlocks a massive predictable market - The barriers to entry for money is no longer gate-kept by recruiters and sports agents hanging out at expensive clubs, combines, and tournaments. This is literally a uber/taxi democratization and breaking down of walls to get money from schools. ugh! Love it!
Highly motivated customer segment – Parents want safety, clarity, and fair treatment for their athletes (I AM THE PERFECT USER PERSONA). Most currently have no guidance or trusted partner. When I first heard the news about the new NIL rules, I looked up to see if anyone had built a digital/online agency to help parents get access to monies since agents are dead… it didn’t exist.
NIL infrastructure is a greenfield opportunity with multiple monetizable layers. Here are some of my immediate ways a startup in NIL could crush it:
Education, deal matching, compliance automation, tax/financial management, and brand marketplaces all represent separate revenue streams.
As more athletic departments depend on third-party solutions, partnerships and institutional contracts multiply.
Early movers can dominate through data, network effects, and trust—critical advantages in a market where chaos is rapidly becoming order.
… … on August 4, 2025 I drove down to Tampa to meet a startup team building an NIL technology stack to take advantage of the new rules for billions of dollars in college sports… and has first mover advantage.
I am now and investor with equity.
They are raising more money.
NILGameplan.com - Let your network of parents with student-athletes know the game has changed!
If you’re a parent with a student-athlete, you should know how to lower your costs and prepare your family for college money!
All the best,
ps
