CAITLIN BOLNICK | OpenView Venture Partners - Product Led Growth for Expansion Stage Startups - S2E3

Caitlin Bolnick from OpenView Venture Partners offers insights into scaling B2B software companies that have achieved product-market fit and demonstrate repeatable go-to-market strategies. Her venture capital journey, which started with a failed on-demand startup, Washio, taught her valuable lessons about business scalability and a focus on the B2B sector. Bolnick emphasizes OpenView's focus on providing tangible expertise to companies within specific verticals. This approach enables the firm to deeply understand business models within a narrow category, contrasting with venture firms that have broader investment mandates. She highlights OpenView's emphasis on Product-Led Growth (PLG) and explains how it has become a key component for expansion-stage startups, influencing their investment decisions and guidance to portfolio companies.