I Raised Over $260,000 on Kickstarter for my Startup - How I Did It! #startup #kickstarter

Raising capital for a startup demands considerable effort, a key insight Peter Saddington shares from his successful Kickstarter campaign for Garage ID, which surpassed its $250,000 goal. He emphasizes that fundraising is a full-time job, requiring consistent outreach and actively seeking investment. Saddington details his approach, including setting up over 1400 meetings within 60 days and creating extensive media content for marketing. A significant benefit of the Kickstarter campaign, beyond the funding, was the rapid product development and crucial user feedback it generated. This forced a disciplined approach of weekly sprints, which have now become ingrained in the company culture. He also stresses the importance of not giving up and always asking for support, underscoring that perseverance is essential throughout the fundraising process. He's now moving on to venture funding.