ASH RUST | Sterling Road - Venture Capitalists are a Mechanism to Stop Failure! | CHARGE MORE - S1E4

Peter Saddington interviews Ash Rust of Sterling Road, exploring his journey into venture capital and his focus on pre-seed B2B companies. Rust recounts how helping other entrepreneurs after his company's acquisition led him to VC. He emphasizes the importance of aligning interests with founders by taking ownership in their businesses rather than charging upfront fees, especially in the early stages. Rust believes in investing in people, not just companies. He values observing founders navigate the fundraising process, seeing it as a true test of their character. His passion lies in assisting companies through their first million in revenue, making venture capital a lucrative side effect of his "dream job".