An Audience of Zero - Provide Value & Connection to Your Message to GROW! - 059

in life. You will win as you move towards your goals. And yet, let's be honest, and select shots, you might not even like what you're doing at the end of the experiment. That's okay. You might not even like it, but you've learned enough to know that this is something that you don't want to do. I've built many startups, most of them are failed. And so Bitcoin is exactly the place that I like to be. We're gonna end it right there. What's up guys? I hope you're having a wonderful day today. Today, I would love to talk with you guys about the audience of Zero. The audience of Zero. You see, last night I had an awesome opportunity to hang out with one of my best friends, and we went out to the sauna. As you guys well know, I love going out to the sauna.

It's a great place to just rip off all your skin, make sure that you shed all the dead weight you possibly can, and make sure that you burn it all off with fire. And you know what I mean? Burning off all the days grime, all the days, ike-ness, all the bullshit in life. Also, one of the great things about going to the sauna with a friend is that this friend being that you guys are close and you don't mind seeing each other naked. Well, it's great about it is he can literally scrub, scrub my entire body down. Get all the dead skin cells on, all the places I can't reach, I'm a back in my shoulders, and all that stuff. And man, I'll tell you, I slept last night on fire. And it's a good fire. Like your your skin is trying to heal, it's

trying to grow back the first layer of skin. But one of the conversations that we had and was really, really awesome was this idea of starting over. Or maybe, maybe not necessarily the idea of starting over, but starting something new. And one of the things that popped into my mind during this conversation was this idea of the audience of zero. The audience of zero. I think it's easy for us. And certainly easy for me, it's easy for me to to lose perspective when it comes to this idea of the audience of zero, especially in the context of starting something new or starting some new hustle, some new grind, some new projects and even a new job, a new occupation of sorts. If you are an entrepreneur, if you are an individual that has an idea and no one else around you can support that, you

must begin with the audience of zero. And that I think is a scary thought for many people. For me, it's something that I quickly breeze through, but the conversations that we had last night really brought this home to me about this really powerful fear that people have when it comes to beginning. No one's listening to me. No one's watching me. No one knows that I exist. And I think this even pulls from a deeper need, a deeper, you know, a need that we have psychologically of a need to feel validated and need to feel like we actually exist, a need to feel like we're belonging to some group or some culture or some community of sorts. But I think we have to get over that. I think we have to get over this idea that people want to listen to you on day one. They

I think this even pulls from a deeper need, a deeper, you know, a need that we have psychologically of a need to feel validated and need to feel like we actually exist, a need to feel like we're belonging to some group or some culture or some community of sorts. But I think we have to get over that. I think we have to get over this idea that people want to listen to you on day one. They don't, they don't know you exist. And so you must persevere within audience of zero. Part of the conversations that we had around this idea and his ideas of starting a new or starting again is I told them I simply said this and I think this is important. I wrote this down. I told them I said you attract people based on the value you bring, based on the

value you bring and the connection that people feel to your message. Now it doesn't have to be a message on YouTube or podcast or any, it could be a marketing message if you're if you're in services or it could be your sales message or it could be the marketing message of what value you can provide to people. But let's not let's not be under any illusion here. We are now in the digital age and if you are an entrepreneur, then part and parcel of your job is to spam not in a negative way. But spam, get your voice out there, get your message out there so people can connect. But at the end of the day, don't miss this. You attract people. You attract people based on the value that you bring and the connection that they feel with the message. Now I can give

you guys many, many examples of experiments and projects that I've done where my audience of zero ended up becoming an audience of 15, an audience of 20, an audience of 100. And that right there pretty much was the cap. No one else above 100 and you say, well Peter, how long did you do it for? Years. I've done it for years. That the audience is small. And so one of the questions you have to ask yourself is if you're stuck, growing this audience of zero to an audience of one, an audience of two, an audience of 10, 15, 20, 50, whatever, is that you have to continue to experiment through this. If no one is listening now, stay the course, stay disciplined, keep working towards your goals. One thing that we ended up talking about here when it comes to goals is that your goals

at the end of the day really don't care how you feel. They never care about your feel. You've set this goal. It's stamped. It may be it's stamped in the ether that this is a goal that you had and you're starting over with zero and you have an audience of zero. And the days that you're not getting the validation, the days that you're not getting the feedback you want, those are the days that you want to quit. But there's one rule. There really is one rule when you're beginning anything in life, a new project, a new hustle, a new career, a new job. The key idea of the one rule here is don't stop. Don't quit. Don't abort. Don't ever stop. You see, one of the things that I talk a lot about when it comes to beginning any type of project or any type

you want, those are the days that you want to quit. But there's one rule. There really is one rule when you're beginning anything in life, a new project, a new hustle, a new career, a new job. The key idea of the one rule here is don't stop. Don't quit. Don't abort. Don't ever stop. You see, one of the things that I talk a lot about when it comes to beginning any type of project or any type of new hustle is you got to do it long enough. You have to do it long enough to learn what the aesthetics and nuances are of that for your own sanity, for your own edification, for your own education. I always like to say that you should go at least 90 days, 90 days is enough of a time. And I've spoken about this before about I think it's

important to remind you guys that doing any type of new project for 90 days is an awesome time box. It's an awesome time box to start with. Let me tell you simply why. The reason I have chosen 90 days for many, many, many years of my life whenever I start any type of side hustle or new project or new idea or new anything is 90 days gives me two distinct outcomes. Number one, at the 90 day mark, especially for me is I deliver content daily to the web. This is an easy kind of easier for me at least construct and time box to sit by because I'm delivering five days a week every week up to 90 days. Okay. The first outcome is I absolutely despise what I'm doing. No, that's not it sounds negative, but let me let's read between the lines. Is that

within these nine days I completely understand the good and the bad of this experiment. I understand what I enjoy about this new hustle, this new project. I figure out what I dislike, like more than dislike, I despise parts of this. And obviously these are opportunities for me to pivot to change my workflow, to change my message, to tweak what I'm doing so that it can be more enjoyable. But secondly, and this is the most important, I learn how valuable this time box really is. Not only in 90 day and 90 day experiment, do I learn that I absolutely despise certain parts of this experiment, but I finally, number two, begin to really appreciate, really, really appreciate the value of that discipline of not quitting, of not stopping, of continuing to move forward. And yeah, within those 90 days you'll have some wins, you'll have some

highs, you also have some lows. You have some days when nobody shows up, right? But you have to be your own motivation here, you have to be your own inspiration here, use the law of attraction. We've talked about that in previous podcasts. Go back and search for the law of attraction or Peter's law of attraction. Simply, I'll give you the TLDR, the short version right here, it's simply this, focus on your goals and view the world through the lens of those goals. If you view the look, the world through the lens of those goals, you will be able to see opportunities to engage, to see, engage and leverage those individuals and situations and things around you that can help you add one more building block to your goal. Does that make sense? And so starvow to your distractions, starv your distractions, feed your focus, especially,

simply this, focus on your goals and view the world through the lens of those goals. If you view the look, the world through the lens of those goals, you will be able to see opportunities to engage, to see, engage and leverage those individuals and situations and things around you that can help you add one more building block to your goal. Does that make sense? And so starvow to your distractions, starv your distractions, feed your focus, especially, especially in this crucial time when you have an audience of zero. You see, I know that when it comes to beginning anything, there can be so many different fears, different anxieties. And the reason is, we're thinking way too much into the future. I can completely admit to the fact that I struggle with this in many different situations. I've struggled with this in many different situations and I

still struggle with this today. I can admit even today. After I had my gym workout, I thought about all the things that I need to do today. I thought about the individuals that I needed to drive down to downtown Atlanta to see and engage with and talk with. I had these other follow ups that I had to follow up that I had to do with email with getting some car and some track and some racing stuff already. There's just so much to do and it began to boil up in my stomach and made me think about all this stuff that's in the future. And it made me anxious. And so I reminded myself, especially as I was driving home from my workout, I've reminded myself to be present, to allow the world to be exactly how it is. The future doesn't exist just yet. It

doesn't exist because the present is always present. And so when you have this audience of zero, when you are starting out, gird yourself, prepare yourself for those trials, those tribulations. I can't tell you how many people I have met who have quit on day 30 or quit on day 40 or quit on day 50 or I mean, quit on day 60. You're almost there. Be a man of your word. Be a woman of your word. If you have the goal and you've set out the time box of when you want to execute this experiment so you can execute to learn. You can learn as fast as possible through this experimentation, not quitting, staying disciplined as you will win in life. You will win as you move towards your goals. And yet, let's be honest, and select shots, you might not even like what you're doing

at the end of the experiment. That's okay. You might not even like it, but you've learned enough to know that this is something that you don't want to do. I find it fascinating how many people talk about what they want to do, what they don't want to do. And I often will sometimes, given the right context and right opportunity, I'll say, well, have you ever done that for very long before? And they'll often say, no, then I'll say to them simply, well, how the hell do you know? How do you know whether that's something that you really can do? How do you know whether that's something that you're capable? How do you know that that's something that through the act of executing on it and learning about it, that you will actually emergently find facets of this new project that you really, really, really enjoy.

for very long before? And they'll often say, no, then I'll say to them simply, well, how the hell do you know? How do you know whether that's something that you really can do? How do you know whether that's something that you're capable? How do you know that that's something that through the act of executing on it and learning about it, that you will actually emergently find facets of this new project that you really, really, really enjoy. You see, your first conception, your first idea around a project, or a new side hustle, or a new grind, or a new career, a new job, is that you have all these assumptions, all these perceptions and assumptions are on what you think it's supposed to be. You have all these assumptions are on what you feel what you're supposed to feel after getting all these. And these are

all internal and they move so quickly through your brain. But the end of the day, we know very little about the trunus of anything until we really do it. I remember talking with my son from one example, talking about how there was some about, well, let's just put it, I don't want to go too deep here, but we were talking simply about how he might not like this upgraded motor, it's an L-O-206 motor from a two-stroke engine to a four-stroke engine. And he was talking, he was wondering about, hey, maybe I'm not ready for this new engine. And I said, well, you have you ever driven a four-stroke, any simple answer was no. And my answer to him was simply, well, then let's try it. Let's try it. You've already maxed out your ability on the two-stroke engine. You've been slamming, you've been slamming the

accelerator all the way down, and you've pretty much bled everything that you can out of this two-stroke engine. And he was a little anxious about upgrading to this new engine. He was a little nervous about it because, you know, and I can understand maybe at his age, he's just thinking, well, you know, it's change. It's new. It's something I've never experienced. And yeah, I'm not going as fast as I want to go in this go cart. But, you know what, I'd rather be, I'd rather be in what is known than an opportunity to challenge myself and grow. Now, maybe I'm digging too deeply into this, and maybe I'm just an overreaching father who's speaking too much into my son's enjoyment of his go-carding life. But this was a real opportunity for him to listen to me and say, let's try it. Let's not make assumptions

about what the outcomes going to be, what the feelings are going to be, what the experience is going to be. All we know is that you're at a level of comfort right now. And we want to continue this journey. We want to continue moving towards the greater goal of being a better race car driver, better go-card driver, better whatever. Maybe, maybe it's just going to be a hobby. That's fine. But, let's continue pushing forward. Right now, for example, in my son's caring life, he really has an audience of like five. It's just him and the family. Really, maybe even less, an audience of three. Right? But he doesn't worry about that. He's enjoying the process, and he's certainly not going to quit because he has the eyes on the goal of being a great race car driver, maybe even a formula driver. And so, let's

hobby. That's fine. But, let's continue pushing forward. Right now, for example, in my son's caring life, he really has an audience of like five. It's just him and the family. Really, maybe even less, an audience of three. Right? But he doesn't worry about that. He's enjoying the process, and he's certainly not going to quit because he has the eyes on the goal of being a great race car driver, maybe even a formula driver. And so, let's get back to the beginning of all this. I went all over the place in today's little podcast of stories, an audience of zero. Just remember, whenever you're beginning anything, you're going to have an audience of zero. Your goals don't care about your feelings. Starve those distractions. Feed your focus. That focus is going to drive you to continue to persevere when you have an audience of zero. When

you have an audience of one or two or five, and it feels depressing that no one's taking on your, what your interests are. Let's just be quickly reminded. No one's thinking about you anyway, which is why it's important to remember. And I told this to my friend, you attract people based on the value you bring. So with your audience of zero, how are you considering? How are you thinking about the value that you bring to the world so that people are willing to listen to you number one? And secondly, if possible, they might even be willing to pay you for your services or pay you for the value that you bring. But you have to, and don't forget this, you have to make sure that you connect with the, have them be able to connect to you through the feeling of that message, right? So,

if you're stuck, if you're listening to this podcast right now and you're stuck and no one is listening to you, let me ask you a three questions. Number one, how long have you persevered on this endeavor? How long have you gone? How long has the experiment been? Has it been two weeks? Not enough time. Been a month? Not enough time. Been two months? Not enough time in my opinion. Three months? Maybe four months? Now we might be cooking with fire. So the first question is how long have you been persevering on this? And has it been long enough for you to extract lessons? Are you learning? Are you learning about what your market likes, dislikes? Are you learning about your message? Are you becoming a better communicator? All right? So number one, how long have you been persevering on this? Number two, don't quit. Don't

quit. You don't know yet what the outcome could be. You don't know yet who you can meet. Right? So don't quit. And number three, are you using the law of attraction? Are you looking around the world and having your goals become the filter for your world? Are you constantly seeing, engaging and leveraging those around you and situations around you so that you can add building blocks to your hustle? I often find in, in now end to end with this, I often find that people and I'm and I think it's just the nature of the beast. I don't want to sound negative here. But I think this is just the reality. Is that most people don't ever spend enough time getting to a point where they really can master what they're trying to do? I mean, let's let's be honest, no one's going to pay you

your hustle? I often find in, in now end to end with this, I often find that people and I'm and I think it's just the nature of the beast. I don't want to sound negative here. But I think this is just the reality. Is that most people don't ever spend enough time getting to a point where they really can master what they're trying to do? I mean, let's let's be honest, no one's going to pay you when you're a novice. No one's going to pay you for your services when you're mediocre. They're only going to pay you when you have some semblance of mastery. And it's at the mastery level that you're value, the quality of your work, the quality of all the effort that you've put into it is really at a point where people are willing to pay. And so don't be deceived

here and don't miss my message. My message is when you have an audience of zero, your goal now is to focus on how long, how long of a time box do you need to create to persevere on this so you can gain some semblance of mastery so you can get feedback so you can improve pivot, change your messaging, change your strategy, change your tactics so that people feel a connection to your message and they are more attracted to you because you provide even more value. Simply put, in a simple equation, the more mastery you have over a subject or an idea, the more value you create. Let me say that again, the more mastery that you have over something, which mastery can only be gained through time and experience and improvement in that area, the more mastery you have, the more value you create, the

more opportunities for people to feel connected to your message number one and number two, be willing to pay for said services. Are you iterating enough? Are you pivoting enough? Are you changing your messaging enough? Are you experimenting enough? If you're not doing any of that, it's hard to have any excuse around why you're not improving. I have found in my short life that those who simply don't quit and continue to inspect and adapt and improve that which they are doing will tend to get to a higher level of mastery faster and these individuals will start getting paid faster. So let me ask you, where is your audience? Do you have an audience of zero? How long have you been persevering? Is it time for you to inspect and adapt and see new ways to improve your message, to improve your hustle? Let me know in

the comments, guys. I'm the CEO of myyen.io group in the near future. We're going to be pivoting this YouTube channel, we're going to be pivoting a lot of what we're doing here. Stay tuned and stay frosty guys. See you!