Signal. Quality & Voice of Customer
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The Quality Review

Are we actually good — and why aren't we better? A weekly read on quality scores, satisfaction drivers, and coaching follow-through across the support floor.

Vol. 7 · No. 24
Northwind Support
Wk ending Jun 22, 2026
Prepared for the CX Leadership Review100% Auto-QA Coverage

Lead Indicator

89%
▲ 1.4 pts MoM Internal Quality Score · 12-week trend Industry benchmark band ≈ 88%
IQS (this team) Benchmark band
95 90 85 80 W14W16W18 W20W22W24
Auto-QA · 100% coverage AI graded all 41,902 conversations this week — not a 5% sample. The +1.4-pt lift is driven almost entirely by Tone & Empathy on cancellations, the behavior most correlated with CSAT. Two reviewers show grading drift; calibration assist has flagged 9 conversations for re-grade.
CSAT
94%
▲ 0.8pp · 4,118 ratings
NPS
+62
▲ 3 pts · promoters 71%
CES
5.4/7
▲ 0.2 · low-effort
Auto-QA Coverage
100%
+ 38% manual sampled
Reviews / wk
1,612
manual scored · 6 reviewers
Coaching
91%
▲ 4pp · actioned

The Breakdown

What's moving the score

Weighted scorecard · driver correlation · click any row to drill in

Weighted Scorecard

Compliance is a gate, not a score
Accuracy 40%92
Tone & Empathy 20%95
Resolution 20%88
Process Adherence 10%90
Documentation 10%87
! Compliance gate · auto-fail 1.8% — failed conversations score 0 regardless of category points. Top reason: missing identity verification.

Agent QA Leaderboard

12-week IQS · 4 coaching active
AgentIQSCSATRevTrendCoaching
1Priya N.949641on track
2Dan M.919338active
3Lena K.909235active
4Marcus T.899037
5Sofia R.878933active
6Jamal W.868830active

CSAT × QA Drivers

Which behaviors actually move satisfaction
Tone & Empathy+0.41
Strongest lever — a 5-pt tone gain ≈ +2.0pp CSAT
Resolution+0.33
One-touch resolutions rate 8pp higher on CSAT
Accuracy+0.22
Necessary, but plateaus once above 90
Process Adherence+0.08
Weak correlation — don't over-index coaching here
Driver insightCoaching the bottom quartile on Tone over Process is projected to lift floor CSAT +1.6pp next quarter.

Root-Cause Clusters

AI-named low-CSAT themes · click to open
Refund delay
Billing Ops · −6pp CSAT drag on affected tickets
312tickets
▲ $18K
Tone on cancellations
Retention queue · coachable behavior, trending down
188tickets
▼ $9K
Shipping ETA confusion
Logistics · KB article gap suspected
141tickets
▬ $7K
Account access loops
Auth · repeat-contact heavy
97tickets
▲ $5K

Program Health

Is the QA program itself trustworthy?

Calibration · coaching follow-through · auto-fail watch
±3.2% VARIANCE

Calibration Variance

Reviewer agreement spread is within ±5% tolerance across 6 reviewers. AI calibration assist flagged 9 conversations where human and model scores diverge by >8 pts.

Coaching Follow-Through

Share of flagged sessions actioned into a documented coaching step

142 of 156 flagged actioned91% · ▲ 4pp
1.8%
Auto-fail rate · ▼ 0.3pp · top reason: missing verification (0.7%)

In Their Words

The Verbatim Wall

AI-selected, sentiment-tagged customer comments · most representative of each cluster

Agent fixed it in one chat — honestly amazing. Didn't have to repeat myself once.

Order tracking · 2-touchPositive

The refund took way too long. Polite people, but I waited eight days for my money.

Refund delay clusterNegative

Friendly and patient, but couldn't actually solve my address change. Got bounced.

Shipping ETA clusterMixed

She caught the duplicate charge before I even noticed it. That's service.

Billing · proactivePositive

Fastest support I've had from any subscription I pay for. Five stars.

Account · 1-touchPositive

Third time contacting about the same login loop. Nice tone doesn't fix the bug.

Account access clusterNegative
Field Guide

Reading this report like a QA lead

How to use this view

What decisions this report drives in a CX leadership review

  • 1
    Watch the hero curve first. IQS vs the benchmark band tells you if quality is genuinely improving or just bouncing inside normal noise. A point above the band's top edge is a real, defensible gain.
  • 2
    Let the driver chart pick your coaching focus. Coach the behavior with the highest CSAT correlation, not the lowest raw score. Here, Tone (+0.41) beats Process (+0.08) — spend coaching hours where they move the customer.
  • 3
    Treat compliance as a gate, never a number. A 92 Accuracy score means nothing if the conversation auto-failed verification. Read the gate banner before the bars.
  • 4
    Trust the score because of calibration. 100% Auto-QA is only credible if variance stays in tolerance. Check ±variance before you present any leaderboard.
  • 5
    Close the loop with follow-through. Flagging a session means nothing until it becomes a coaching step. 91% actioned is the metric that turns insight into behavior change.
  • For your own org: if you only graded 5% of conversations, which of these clusters would you have missed entirely — and what did that blind spot cost you last quarter?

In context

Sample feed Illustrative — wire to your VoC & benchmark feed

How this team reads against published industry benchmarks

Internal Quality Scorevs SaaS support median
89%/ 88%+1.0pp
CSATvs SaaS support median
94%/ 90%+4.0pp
Net Promoter Scorevs software industry avg
+62/ +45+17
Customer Effort (CES)vs cross-industry avg
5.4/ 5.1+0.3
Auto-fail / compliance ratevs regulated-vertical avg
1.8%/ 2.6%−0.8pp
VoC · 41m
Sentiment up: "one-touch" mentions +14% week-over-week across chat verbatims.
Cluster · 1h
Emerging theme: AI grouped 38 new tickets under "promo code wouldn't apply."
Calib · 3h
Reviewer drift: grader R-4 trending +6 pts strict on Tone — re-grade proposed.

Watch the walkthrough

Four AI agents walk this dashboard — what to watch, what to act on

Four AI agents walk this dashboard.

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