Pulse
VP GROWTH · EXEC COMMAND CENTER
EXAMPLE · demo data, not live
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AI Insight · This Week 2 anomalies detected · both positive
Activation jumped 11% this week — driven by the new onboarding-checklist cohort (Android · US). Weekly Active Teams cleared plan for the third straight week.
Updated 4 min ago · event count 4.2M "Healthy week. Activation is the story — and it's structural, not a blip."
NORTH STAR Weekly Active Teams
12,480
▲ 6.2% WoW above plan vs 11.6k trailing-4wk
Monthly Active Users
184,200
▲ 4.1% MoM
Daily Active Users
46,050
▲ 3.3% DoD-avg
Stickiness · DAU/MAU
25%
DAU / MAU
above B2B avg 13%
Net Revenue Retention
118%
▲ 2 ptsexpansion > churn
Activation Rate · reach aha
64%
▲ 11%7d cohort
Active Users — 12-Week Trend + 4-Week Forecast
Weekly Active Teams · lime = actual · indigo cone = AI forecast (80% / 95% band)
Actual Forecast Confidence cone ⌖ 2 anomaly pins
New Activations
8,940
▲ 11%
Trials Started
3,210
▲ 7%
Paid Conversions
1,180
▲ 5%
Expansion Seats
642
▲ 9%
Q3 Goal Pacing
87% WAU goal
94% NRR goal
AI PACINGOn track to hit the Q3 WAU goal 9 days early at the current run-rate.
How to use this board
  • 1Read the AI Insight banner first — it names the single biggest mover and its root cause before you scan a single number. If it's green and structural, you're done worrying.
  • 2Glance the North Star tile (Weekly Active Teams). The "above plan" pill and the WoW chip answer the Monday question in two seconds: is this week healthy?
  • 3On the hero chart, watch where the solid lime ends and the dotted forecast cone begins. A widening cone = more uncertainty; the ⌖ pins mark statistically flagged weeks.
  • 4Use Ask Pulse when a number surprises you — type the question instead of building a report. It returns an inline chart, not a wall of rows.
  • 5The goal rings + AI pacing note tell you if you'll land the quarter early or late — the decision this view really drives is where to push next.
  • 6For your own org: pick ONE North Star everyone trusts. A command center only works if the top tile is the metric your whole team would defend in a board meeting.
Watch the walkthrough
Four AI agents walk this dashboard.
In context
SAMPLE FEED
Illustrative — wire to your product-analytics warehouse feed (Amplitude / Mixpanel / Snowflake).
B2B SaaS DAU/MAU benchmarkMedian, mid-market
13%
you +12
Top-quartile NRRVertical SaaS index
112%
you +6
Activation rate benchmarkSelf-serve onboarding
37%
you +27
Forecast model accuracyBacktest MAPE, last 90d
3.4%
tight