Activation Conversion Studio

Where users leak, why, and what behavior predicts conversion · cohort: all signups, last 30 days

Activation funnel · hero

Signup → Activate

42,800 entered · last 30d

Overall conversion

31%

▲ 2.4 pts vs last period

Biggest drop-off

Verify → Create

−26 pts · improving +3 pts

Median time-to-convert

1.8 days

▼ 0.3 days (faster)

✦ AI Drop-off Diagnosis · pinned to leakiest step

63% who drop at Create First Project had not connected a data source — connecting it lifts conversion to 71%.

+8 pts recoverable lift · click to investigate →

Time-to-Convert

full-funnel distribution

p50

14m

p75

38m

p90

2.1h

tail

Fastest cohort

Referral · 9m

Slow-converter tail

1,240 users ›

Same-session

58%

> 2 days

11%

Conversion Trend

8 weeks · steady climb

Wk1 · 28.1%Wk8 · 31.0% ▲

Path-flow · auto-discovery

Where users actually flow

✦ Top path · 31% · highlighted ⚠ Top off-ramp · 12%

Forward / converting flow

Off-ramp / drop flow

Link width = traffic volume · click any node or ribbon to inspect a path

Field Guide

Read this board like a growth PM — what it drives, and what a live wire-up would surface.

How to use this

1
Start at the leakiest step, not the top. The red drop-off ribbon marks where you lose the most absolute users — here Verify → Create First Project (−26 pts). Fixing the biggest leak beats squeezing the small ones.
2
Let the AI Diagnosis point you at behavior, not demographics. "Hadn't connected a data source" is a *fixable* predictor — it tells you the nudge to build, with the projected lift (71%) already attached.
3
Read the Sankey for the off-ramp, not just the happy path. The dashed red ribbon (Verify → Settings → Exit) is where droppers actually go — that's where an in-product intervention re-routes them.
4
Use the histogram tail as a worklist. The 1,240 users in the >2-day tail are warm, not lost — they're your highest-ROI onboarding-nudge audience.
5
Compare segments before you generalize. Paid converts +9 pts higher than Organic at Verify — the same fix won't pay off equally across acquisition channels.
6
For your own org: which single step, if it converted 5 pts better, would move revenue most — and do you actually know the behavioral predictor behind its drop-off?

Watch the walkthrough

Four AI agents walk this dashboard.

In context ● Sample feed

Illustrative — wire to your product-analytics & session-replay event feed.

Funnelscope · a staas.fund showcase — demo data, not a live product. Built to demonstrate conversion-analytics design for growth teams.