How to use this view

• 1This view drives one decision per morning: is the acquisition engine healthy, and where does the next budget dollar go? Start at the five hero scorecards — if CAC, LTV:CAC and payback are green, the engine is sound.
• 2Watch LTV:CAC first. Below 3 means you're buying unprofitable growth; the "healthy" chip turns amber. ROAS and payback are lagging confirmations of the same story.
• 3Read the funnel ribbon left-to-right: the % between each band is the conversion rate. The weakest band (lowest %) is your highest-leverage fix — click it for the AI drop-off narrator.
• 4The AI does three things here: flags anomalies on scorecards, writes the Highlights strip with a recommended action, and ranks marginal ROAS on the "next dollar" tile so reallocation is a glance, not a meeting.
• 5Flip the Forecast overlay to project each KPI to end-of-quarter with a confidence band — useful when board prep needs a "where we'll land" number, not just "where we are."
• 6For your own org: which single tile would your CEO check first? If it isn't on this screen above the fold, your dashboard is reporting, not deciding.