How to use this

• 1Triage the table first. Sort by ROAS descending, then scan the Status column — every SCALE with budget headroom is a place to push more spend today; every PAUSE is bleeding and should be cut by end of day.
• 2Read the pacing rails like fuel gauges. The thin vertical tick is the planned position for today; if the fill bar is right of it you're over, left of it you're under. Anything past 100% before month-end will exhaust budget early.
• 3The signature here is the inline pacing bar inside each row — it lets you spot a budget problem and an efficiency problem in the same glance, instead of jumping between a spreadsheet and a chart.
• 4Trust, then verify the AI. Reallocation cards and winner/loser tags are statistical suggestions — open a campaign drilldown to confirm sample size before you hit Apply.
• 5Watch the ticker for what changed since you last looked — it surfaces intraday CPA/ROAS swings so a fatiguing creative or a runaway auction can't hide for a full day.
• 6For your own org: would you rather your media buyers spend the first hour pulling reports, or arrive to a pre-triaged board with the three decisions already framed? That hour, daily, is the ROI of this view.

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